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Item #:
93193389
Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies, Paperback
Item #:
93193389
XCD 498
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An exemplary resource for courses and programs in international business, offering hands-on experience with complex, contemporary business challenges.
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What Stands Out
Comprehensive Workbook
This workbook offers a broad range of exercises and case studies, enabling users to apply business strategies practically and enhance their understanding of global marketing dynamics.
Real-World Case Studies
Incorporates real-world examples, providing learners with insights into successful business strategies, effectively bridging theory with practical applications in global markets.
Interactive Learning
Designed for engagement, this workbook encourages active participation through hands-on exercises, ensuring that users not only learn but also retain critical global marketing concepts effectively.
Product Details
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Pub date | 20240819 |
| Pages | 424 |
| Subgenre | International |
| Series title | No Series |
| Edition | 1 |
| Publisher | Cognella Academic Publishing |
| Original languages | English |
| Language | English |
| Edu focus | General |
| Educational level | College |
| Is collectible | N |
| Editor | Mark Wm Cawman, Patricia Fine-Skalnik |
| Retail packaging | Single Piece |
| Assembled product height | 10 in (25.4 cm) |
| Assembled product weight | 1.84 lb (830 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
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Business Students
Ideal for undergraduate and graduate students seeking practical application of business and marketing theories through exercises and case studies.
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Marketing Professionals
Beneficial for marketing practitioners who need to strengthen their strategic skills through structured exercises and real-world scenarios.
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Educators and Trainers
Useful for educators needing resources for interactive classroom experiences, integrating theory with practical learning methodologies.
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Beginners in Business
May be overwhelming for complete novices without prior business and marketing knowledge, requiring foundational understanding first.
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Casual Readers
Not suitable for individuals looking for light reading, as it focuses on structured exercises rather than narrative content.
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Non-Professionals
Individuals not actively working in business or marketing may not find the case studies relevant to their interests or needs.
Product Description
Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies, Paperback
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Customer Questions & Answers
-
Question:
What is the primary focus of this workbook?
Answer: The workbook focuses on providing an experiential learning experience in international business, strategic management, and global marketing. -
Question:
Is this workbook suitable for self-study?
Answer: Yes, it is designed to be both a textbook and a workbook, making it suitable for self-study and academic courses. -
Question:
What topics are covered in the workbook?
Answer: Key topics include corporate social responsibility, ethics, human resources, entrepreneurship, and cryptocurrency among others.
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XCD 498
Order now and get it around Tuesday, July 14
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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Fastest cross-border delivery
Features & Benefits
- Integrates theory with practical exercises and case studies.
- Covers key topics like corporate social responsibility and supply chain management.
- Focuses on real-world business scenarios for experiential learning.
- Organized into three units for comprehensive understanding.
- Ideal for international business, strategic management, and global marketing courses.
- Enhances applied learning and strategic thinking capabilities.