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Principles of LOGO Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons, (Hardcover)
XCD 189
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A logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.
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What Stands Out
Product Details
| Book format | Hardcover |
| Edition | 1 |
| Skill level | Beginner |
| Pages | 224 |
| Language | English |
| Brand | George Bokhua |
| Pub date | 2022-08-02 |
| Author | Rockport Publishers |
| Subgenre | Graphic Arts |
| Genre | Art, Music, and Photography |
| Bisac subject heading | Design |
| Series title | No Series |
| Dimensions | 7.56 x 0.94 x 9.76 in (19.2 x 2.4 x 24.8 cm) |
| Age group | Adult |
| Retail packaging | Single Piece |
| Original languages | English |
| Awards won | 2022 American Graphic Design Award for Book Design from Graphic Design USA |
Who Should Buy?
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Graphic Designers
This product provides essential principles and insights for designers seeking to create impactful and memorable logos.
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Marketing Professionals
Marketers can benefit from understanding the significance of effective logo design in branding and consumer recognition.
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Small Business Owners
Entrepreneurs can use this guide to establish a strong visual identity through effective logo design for their businesses.
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Casual Readers
Individuals not interested in graphic design will find the content too technical or not applicable to their needs.
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Advanced Designers
Highly experienced designers may not find new insights or techniques applicable to their already established design practices.
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Students in Other Fields
Students focusing on non-design disciplines may not find the content relevant or beneficial for their studies or career.
Product Description
Principles of LOGO Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons, (Hardcover)
About This Item
Product Title: Principles of LOGO Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons Description: Are you ready to master the art of logo design? Look no further than Principles of Logo Design, the comprehensive guide by renowned logo designer George Bokhua. This book is a must-have for anyone looking to create simple, powerful, and timeless logos. Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA, Principles of Logo Design takes you on a journey into the world of logo creation. Bokhua, drawing inspiration from classic texts by Josef Muller-Brockmann and Wucius Wong, shares his process and techniques for designing logos that make a lasting impression. In this guide, you'll learn how to apply a strong, simple, and minimal design aesthetic to your logo creations.
Discover the importance of gridding and understand the golden ratio and when to use it. Bokhua dives into the nitty-gritty details, teaching you how to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator. Fine-tuning techniques ensure the visual integrity of your logos, making them not only pleasing to the eye but also evoking a sense of perfection. Whether you're a seasoned graphic designer or just starting out, this book is packed with valuable insights and practical tips that will elevate your logo designs to new heights. With Principles of Logo Design, you'll unlock the secrets to creating effective e-commerce signs, symbols, and icons.
Don't miss out on the opportunity to learn from one of the industry's leading experts. Start designing logos that stand the test of time today.
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George Bokhua Branding & Logo Design Books Editorial Review
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XCD 189
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Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
Features & Benefits
- Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA
- Learn to design powerful and timeless logos
- Apply strong, simple, and minimal design aesthetic to logo design
- Understand the importance of gridding and the golden ratio in logo design
- Refine logos through tracing and execute a mark in Adobe Illustrator
- Fine-tune techniques to ensure visual integrity