International Business Strategy, Paperback
XCD 153
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An original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice.
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Product Details
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | September, 2021 |
| Pages | 675 |
| Reading level | College/Higher Education |
| Subgenre | International |
| Series title | No Series |
| Edition | 3rd Edition |
| Publisher | Cambridge University Press |
| Original languages | English |
| Language | English |
| Edu focus | General |
| Educational level | College |
| Is collectible | N |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 8.00 x 0.90 x 9.50 in (20.3 x 2.3 x 24.1 cm) |
| Assembled product weight | 2.2 lb (1 kg) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
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Business Students
Ideal for students studying international business, providing critical insights into global corporate strategies and market dynamics.
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Corporate Executives
Useful for executives seeking to enhance their understanding of global strategies to drive corporate growth and success.
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Consultants
Great resource for consultants advising clients on international market entry and corporate strategy improvements.
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Casual Readers
May not engage casual readers looking for light reading or entertainment without deep analysis.
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Beginners
Not suitable for beginners unfamiliar with international business concepts, as it requires a foundational understanding.
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Non-Business Professionals
Less useful for professionals outside of business fields, as content focuses on corporate strategies and global economics.
Product Description
International Business Strategy, Paperback
About This Item
Product Title: International Business Strategy: Rethinking the Foundations of Global Corporate Success Edition 3 Paperback Looking to expand your business globally? Want to ensure your company's success in the global market? Look no further than International Business Strategy: Rethinking the Foundations of Global Corporate Success. This book is specifically designed for ambitious executives, entrepreneurs, and business students who are eager to navigate the complexities of international business and achieve global corporate success. With a focus on rethinking traditional approaches to global business, this edition provides invaluable insights into areas such as global business expansion, international market entry, effective global marketing, and global supply chain management.
We understand the challenges of conducting business in a multicultural and diverse global environment. That's why this book also explores cross-cultural communication strategies, global business collaboration, and strategic global alliances. Additionally, International Business Strategy delves into essential topics like international business development, global talent management, and global business ethics.
It also highlights the importance of sustainable global business practices, global innovation strategy, and strategic global partnerships. Expand your knowledge and sharpen your skills in areas of global business negotiation, global risk management, and international financial management. Furthermore, in today's interconnected world, managing global virtual teams and mastering global business networking are crucial for success.
And this book equips you with the necessary tools and strategies to excel in these areas. By leveraging the concepts and frameworks provided in International Business Strategy, you can confidently navigate the ever-changing global business landscape and make informed decisions that drive your company's growth and profitability. Start your journey towards global corporate success today with International Business Strategy: Rethinking the Foundations of Global Corporate Success Edition 3 Paperback.
Customer Questions & Answers
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Question:
Who is the target audience for this textbook?
Answer: Advanced undergraduate, graduate, and postgraduate students -
Question:
What are the new sections included in this edition?
Answer: Multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic -
Question:
What can students expect to benefit from?
Answer: Updated case studies, improved learning features, and a wide range of online resources
Alain Verbeke All Books Editorial Review
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XCD 153
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Features & Benefits
- Combines analytical rigour and managerial insight
- Supports student learning
- Rooted in theory and practice
- Includes commentaries on seminal articles
- Thoroughly updated with new sections
- Improved learning features and online resources
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