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Item #:
230324
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki Hardcover May 1, 2008
Item #:
230324
XCD 68
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Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand.
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What Stands Out
Authenticity Strategies
Provides actionable strategies for brands to regain authenticity, addressing the disconnect often felt by consumers in today's marketplace.
Expert Insights
Foreword by Guy Kawasaki offers expert perspective, reinforcing the credibility of the insights and making the book a valuable resource for brand developers.
Cultural Relevance
Explores the significance of cultural relevance, helping businesses align their mission with consumer values to foster deeper connections and loyalty.
Product Details
| Item Weight | 1.2 lbs (540 grams) |
Who Should Buy?
-
Brand Managers
Professionals seeking to revive brand personality and authenticity within their companies will find valuable insights and strategies.
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Entrepreneurs
New business owners aiming to establish a strong brand identity can gain essential knowledge on maintaining authenticity.
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Marketing Teams
Teams looking to improve brand messaging and customer engagement can enhance their strategies with this book's guidance.
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General Readers
Individuals not focused on branding or marketing may find the content less engaging or relevant to their interests.
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Financial Analysts
Professionals concentrating on financial metrics may not benefit from insights that prioritize brand authenticity over figures.
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Highly Technical Roles
Tech professionals looking for technical guidance will find the content lacking in technical depth and focus.
Product Description
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki Hardcover May 1, 2008
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Customer Questions & Answers
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Question:
What is the main theme of 'Personality Not Included'?
Answer: The book emphasizes the importance of infusing personality into brands to attract and engage customers. -
Question:
Who is the author of 'Personality Not Included'?
Answer: Rohit Bhargava is the author, known for his expertise in social media and branding. -
Question:
What practical tools does the book offer?
Answer: It provides guides, checklists, and resources to help implement strategies for bringing personality to your brand.
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XCD 68
Order now and get it around Thursday, July 30
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Features & Benefits
- Discover how to shed lifeless business armor.
- Learn to evoke a dynamic personality to attract passionate customers.
- Utilize the 'UAT Filter' to understand your brand's personality.
- Create an engaging marketing backstory like Hollywood screenwriters.
- Implement practical step-by-step lessons with valuable resources.
- Don't be a faceless company; succeed in the social media era.
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