0 ratings
The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places (CSLI Lecture Notes S) 1st Edition
genuine image
The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places (CSLI Lecture Notes S) 1st Edition
People not only can but do treat computers, televisions, and new media as real people and places.
The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places (CSLI Lecture Notes S) 1st Edition
Item #: 23987440

The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places (CSLI Lecture Notes S) 1st Edition

Item #: 23987440

XCD 63

Price Details

Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )

*All items will import from US

0 ratings Write a review
In stock
us Imported from USA store

QTY:

Order now and get it around Saturday, July 25
Secured transactionsecured transaction

Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

Our Top Logistics Partners
  • fedex
  • dhl
People not only can but do treat computers, televisions, and new media as real people and places.
U-Care Warranty:
None
Select a Plan
fast shipping

Fast
Shipping

free return

Free
Return*

secure packaging

Secure Packaging

100% original products

100% Original Products

pci-dss

PCI DSS Compliance

iso certified

ISO 27001 Certified

paypal payment
visa payment
mastercard payment
Note: Step Down Voltage Transformer required for using electronics products of US store (110-120). Recommended power converters Buy Now.

What Stands Out

Social Interaction
Explores how humans naturally interact with technology, treating it as social beings, enhancing empathy and user experience with media.
Research Insights
Provides evidence-based analysis on media effects, appealing to academics and professionals seeking to understand media psychology and its implications.
Comprehensive Approach
Combines disciplines of psychology and media studies, offering a holistic view of interactions with technology, advantageous for educators and researchers.

Product Details

Explore the concept of how people treat computers, television, and new media like real people and places. Get your copy of The Media Equation book from Ubuy Saint Lucia.
Item Weight1 lbs (450 grams)

Who Should Buy?

Suitable For
  • Social Scientists

    This book offers insights into human-computer interaction, valuable for researchers studying behavior in digital environments.

  • Educators

    Teachers can use the findings to understand how media influences student engagement and learning in classroom settings.

  • Media Creators

    Content developers will benefit from understanding audience perceptions and emotional responses to media technology.

Not Suitable For
  • Casual Readers

    Those looking for light reading may find the academic tone and depth less engaging or difficult to digest.

  • Technical Experts

    Professionals seeking technical aspects of computing and media might find the focus on emotional interaction irrelevant.

  • Business Executives

    Individuals focused strictly on financial metrics and productivity gains may not find the sociological insights applicable.

Product Description

The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places (CSLI Lecture Notes S) 1st Edition

Have any Query? Chat with us

Customer Questions & Answers

  • Question: What is 'The Media Equation' about?

    Answer: 'The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places' explores the concept that people interact with media—such as computers, televisions, and digital content—similarly to how they engage with real-life entities. This theory suggests that users often project social responses onto technology, influencing their behavior and perceptions of media. The authors delve into psychological and sociological implications, demonstrating how our interactions with digital media can mirror those with actual people and environments, providing insights that are relevant in fields like marketing, UX design, and media studies.
  • Question: Who are the authors of 'The Media Equation'?

    Answer: 'The Media Equation' is authored by Byron Reeves and Clifford Nass, who are both prominent figures in the study of human-computer interaction and communication. Their research has significantly contributed to our understanding of how individuals relate to and perceive technology. The authors use a range of empirical studies and experiments to support their findings, making the book a foundational text for anyone interested in media psychology or the sociocultural impacts of technology. Their work also underscores the importance of considering human-like qualities in the design of media and technology.
  • Question: What research methods were used in 'The Media Equation'?

    Answer: 'The Media Equation' employs a variety of research methods including experiments, surveys, and observational studies. These methods were designed to examine the interactions between humans and different forms of media, illustrating how people react emotionally and socially to technology. For example, the authors conducted experiments where participants interacted with computers as if they were human entities, revealing insights into human behavior in technology use. This multifaceted approach highlights the blending of psychology and technology studies, making it a valuable resource for students and professionals alike.
  • Question: How can 'The Media Equation' be applied in technology design?

    Answer: 'The Media Equation' provides essential insights for designers and developers by emphasizing the need to treat technology interfaces as social entities. Understanding that users will project human-like characteristics onto technology can inform design choices that enhance user engagement and satisfaction. For example, using conversational interfaces or friendlier visual design can lead to a more positive user experience. By considering the emotional dynamics outlined in the book, technology creators can build more intuitive and relatable products which resonate better with their audience.
  • Question: What are some key concepts discussed in the book?

    Answer: 'The Media Equation' identifies several key concepts including the social responses individuals have towards technology, the attribution of human qualities to digital interfaces, and the implications these behaviors have for user interaction. Through various examples and experiments, the authors illustrate how factors like expression, anomaly, and feedback can create expectations in user interactions. These concepts have relevance not only in media studies but also in creating strategies for effective communication and marketing in the digital landscape.
  • Question: Who would benefit from reading 'The Media Equation'?

    Answer: 'The Media Equation' can benefit a wide range of readers including students, educators, technology professionals, marketers, and psychologists. Individuals in academia can leverage its foundational theories in understanding media influence and user interaction. Practitioners in technology and marketing can apply the findings to improve user experience and engagement strategies. Additionally, anyone interested in the sociocultural implications of media will find valuable insights that can inform their understanding of contemporary digital interactions.
  • Question: What is the significance of human-like interaction in media?

    Answer: 'The Media Equation' underscores the significance of human-like interaction in media by demonstrating that users are more likely to engage positively when they perceive technology as relatable. This aspect is critical in areas like customer service and digital marketing, where personalized interaction can enhance customer satisfaction and loyalty. For instance, using avatar-based interfaces or interactive voice response systems that mimic human conversation can make customers feel valued and understood, resulting in a better overall experience with technology.
  • Question: How does 'The Media Equation' relate to social media interactions?

    Answer: 'The Media Equation' relates closely to social media interactions by illustrating how users treat brands and online personas similarly to how they would engage with real people. This book helps clarify why brands that present a relatable, human-faced identity can foster stronger emotional connections with consumers. For example, brands utilizing storytelling or personal connections in their social media strategy often see increased engagement due to the perceived human characteristics mirrored in their communication approach, reinforcing the principles discussed in the book.
  • Question: What are some critiques of 'The Media Equation'?

    Answer: 'The Media Equation' has been critiqued for its focus on social responses without delving deeply into the complexities of user context and individual differences. Some critics argue that the book, while groundbreaking, may oversimplify the human experience with technology by failing to account for cultural, socio-economic, and individual variables that influence user behavior. Despite these critiques, the foundational ideas presented remain influential and continue to prompt discussions about technology's role in society and everyday life.
  • Question: Where can I buy 'The Media Equation' in Saint Lucia?

    Answer: You can purchase 'The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places' on Ubuy in Saint Lucia. Ubuy offers a variety of products including books that cater to different interests and needs. By shopping on Ubuy, you can enjoy a reliable platform that provides detailed product descriptions, customer reviews, and easy navigation to help you find the media resources you're looking for.

Cognitive Psychology Editorial Review

No editorial reviews found

Customer Reviews & Ratings

5.0
1 customers ratings
  • 5 Star
    100%
  • 4 Star
    0%
  • 3 Star
    0%
  • 2 Star
    0%
  • 1 Star
    0%

Review this product

Share your thoughts with other customers

Platform Trust & Buyer Confidence

trustpilot logo
4.3/5 9,000 + reviews
Read reviews
MT
Mohd
Verified buyer

“The product received very good packaging & safe…Thank You”

16 June 2026 · via Trustpilot
SJ
Shawati
Verified buyer

“Accurate delivery timing given”

16 June 2026 · via Trustpilot
YB
Youcef
Verified buyer

“Not madly expensive like I thought, and much quicker than promised.”

15 June 2026 · via Trustpilot
LM
Leila
Verified buyer

“Never dealt with Ubuy before, but everything worked out great. Seamless cross border purchasing and shipping. Thanks!”

6/7/2026 · via Trustpilot
KA
Kwame
Verified buyer

“The process was smooth, with clear communication and timelines. This was my 1st purchase and I am really impressed. I will definitely be coming back.”

12 June 2026 · via Trustpilot
Secure Checkout Global Delivery Easy Returns Genuine Products

Product Price History

Important information

  • Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
  • Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.

XCD 63

Order now and get it around Saturday, July 25

QTY:

Secured transactionsecured transaction

PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.

Our Top Logistics Partners
  • fedex
  • dhl
Fastest cross-border delivery

Features & Benefits

  • Computers, televisions, and new media are treated like real people and places by humans.
  • Psychological studies support the conclusion that people relate to technology in human-like ways.
  • People exhibit polite behavior towards computers.
  • Female and male voices on computers are treated differently.
  • Large faces on screens can infringe on personal space.
  • Responses to on-screen and real-life motion can be similar.

Ubuy Assurance

Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.