Liquid Death is a canned water company that is marketed towards an audience that is into heavy metal and extreme sports. The company claims its product 'murders your thirst' and has branded itself as an alternative to traditional bottled water.
Liquid Death was founded in 2019 by Mike Cessario.
The company has raised over $9 million in funding as of 2021.
In 2020, Liquid Death started a heavy metal festival called 'Death to False Metal Fest'.
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Liquid Death's Mountain Water is sourced from the Austrian Alps and is packaged in tallboy cans.
Liquid Death's Sparkling Water comes in three flavors - Original, Lemon, and Grapefruit. They are also packaged in tallboy cans.
Yes, Liquid Death is just water. The company claims that it is sourced from the Austrian Alps and goes through a purification process before being canned.
Like any canned product, Liquid Death has an impact on the environment. However, the company claims that its cans are infinitely recyclable, and they encourage consumers to recycle their empty cans.
Liquid Death's branding and marketing campaigns are geared towards a niche audience that is willing to pay a premium for a unique product. The cost of marketing and packaging also contributes to the higher price point.
There is no scientific evidence to suggest that Liquid Death has any specific health benefits. It is just water that is sourced from the Austrian Alps.
Liquid Death can be purchased online through the company's website or through retailers such as Amazon, Whole Foods, and 7-Eleven.