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This is Not Fashion: Streetwear Past, Present and Future Paperback – April 17, 2018
The definitive history of the world’s most influential fashion trend from the people who wore it best
This is Not Fashion: Streetwear Past, Present and Future Paperback – April 17, 2018
Item #: 16066910

This is Not Fashion: Streetwear Past, Present and Future Paperback – April 17, 2018

Item #: 16066910

XCD 169

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The definitive history of the world’s most influential fashion trend from the people who wore it best
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What Stands Out

Comprehensive History
Explores the evolution of streetwear from its roots to modern interpretations, giving readers a complete understanding of the culture's significance and impact in fashion.
Expert Insights
Includes contributions from influential figures in the industry, providing unique perspectives and insider knowledge that enrich the reader's appreciation of streetwear's journey.
Cultural Analysis
Analyzes streetwear's relationship with societal movements, making it relevant for readers interested in the intersections of fashion, art, and social commentary.

Product Details

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Item Weight1.4 lbs (640 grams)

Who Should Buy?

Suitable For
  • Fashion Enthusiasts

    Readers passionate about streetwear and fashion history will gain valuable insights and inspiration from this book.

  • Industry Professionals

    Fashion designers and marketers can learn trends and cultural movements that shaped streetwear, aiding their professional strategies.

  • Cultural Scholars

    Academics studying fashion sociology and modern culture will find critical analysis relevant to their research interests.

Not Suitable For
  • Casual Readers

    Those looking for light reading or entertainment may find this book too dense and academic.

  • Traditional Fashion Fans

    Readers preferring classic fashion may not relate to the streetwear-centric themes presented in this book.

  • Budget-Conscious Buyers

    Price-sensitive individuals may find this paperback not worth the investment against their interests in more mainstream fashion.

Product Description

This is Not Fashion: Streetwear Past, Present and Future Paperback – April 17, 2018

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Customer Questions & Answers

  • Question: What is 'This is Not Fashion: Streetwear Past, Present and Future' about?

    Answer: 'This is Not Fashion: Streetwear Past, Present and Future' is an insightful exploration of the evolution of streetwear culture from its grassroots origins to its current significance in the fashion industry. The book delves into how streetwear reflects social movements, youth identity, and cultural shifts. It includes interviews with key figures in the industry, showcasing the narratives that have shaped this dynamic fashion style. Readers will appreciate the fusion of history, culture, and contemporary trends which not only informs their understanding of streetwear but also enhances their style choices.
  • Question: Who is the author of 'This is Not Fashion: Streetwear Past, Present and Future'?

    Answer: The author of 'This is Not Fashion: Streetwear Past, Present and Future' is the esteemed fashion journalist and researcher, who has a profound understanding of the streetwear landscape. Known for their extensive work in documenting and analyzing street culture, the author provides a rich perspective that pulls from both historical contexts and modern developments within the industry. This background lends credibility to the book and ensures that readers receive well-rounded insights into the complexities of streetwear.
  • Question: What type of audience is 'This is Not Fashion: Streetwear Past, Present and Future' targeted towards?

    Answer: This book is targeted towards a diverse range of audiences, including fashion enthusiasts, students of cultural studies, and streetwear aficionados. By providing deep insights into both the history and modern iterations of streetwear, it appeals to those interested in fashion trends, social movements, and cultural commentary. Additionally, not only designers but also marketers and collectors will find valuable perspectives that can inform their own work and collections in the realm of streetwear.
  • Question: What themes are explored in the book?

    Answer: 'This is Not Fashion: Streetwear Past, Present and Future' explores themes of identity, culture, and social change, emphasizing how streetwear acts as a mirror to society. It discusses elements like self-expression, rebellion against mainstream fashion norms, and the commercialization of subcultures. By examining these themes, readers can gain a deeper appreciation of how streetwear transcends mere clothing to reflect societal values and trends, making it a powerful medium of communication and identity for young people worldwide.
  • Question: Does the book feature any illustrations or photographs?

    Answer: Yes, 'This is Not Fashion: Streetwear Past, Present and Future' is richly illustrated with a variety of photographs, designs, and graphics that complement the text. These visuals include iconic streetwear pieces, influential figures, and key events that have defined the culture. The inclusion of illustrations not only makes the reading experience more engaging but also visually narrates the evolution of streetwear culture. This visual storytelling helps readers connect more deeply with the material and enhances their understanding of the subject matter.
  • Question: How can this book benefit fashion students or professionals?

    Answer: The book serves as a crucial resource for fashion students and professionals by providing an in-depth look at the origins and impact of streetwear. It offers unique insights into market trends, cultural influences, and the future trajectory of fashion. Readers can learn about branding strategies and the significance of streetwear in current fashion contexts. This knowledge is invaluable for those looking to create, market, or design within the streetwear segment, helping them develop a more informed and strategic approach in their careers.
  • Question: Are there any notable collaborations mentioned in the book?

    Answer: Yes, 'This is Not Fashion: Streetwear Past, Present and Future' discusses various notable collaborations between streetwear brands and luxury fashion houses, highlighting pivotal moments in the crossover of these two worlds. It offers readers insights into how these partnerships have shaped the perception of streetwear within high fashion, emphasizing the creative energy and innovation that come from such collaborations. By showcasing these examples, the book illustrates how streetwear continues to challenge and influence mainstream fashion narratives.
  • Question: Is there a discussion on the future of streetwear in the book?

    Answer: Absolutely, 'This is Not Fashion: Streetwear Past, Present and Future' includes thoughtful discussions on the future of streetwear and its potential directions. The author explores emerging trends, sustainability concerns, and the evolving tastes of Gen Z and millennials. By addressing these aspects, readers gain a forward-looking perspective that enables them to anticipate changes in the industry. This forward-thinking analysis is beneficial for anyone looking to stay ahead in fashion, whether for personal style or professional endeavors.
  • Question: Can this book be used as a reference for streetwear entrepreneurship?

    Answer: Certainly, the insights provided in 'This is Not Fashion: Streetwear Past, Present and Future' are invaluable for aspiring streetwear entrepreneurs. The book discusses branding, marketing strategies, and case studies of successful streetwear brands. Entrepreneurs can learn from both successes and failures documented throughout its pages, gaining practical advice on how to navigate the competitive landscape. Whether launching a new line or understanding consumer behavior, readers can leverage this knowledge to build a solid foundation for their ventures.
  • Question: Where can I buy 'This is Not Fashion: Streetwear Past, Present and Future' in Saint Lucia?

    Answer: You can purchase 'This is Not Fashion: Streetwear Past, Present and Future' on Ubuy, a reliable online shopping platform that offers a wide array of products, including books. Ubuy provides a seamless shopping experience, with various payment options and efficient service. By visiting Ubuy, you can conveniently locate this title and explore related products, making it an excellent choice for sourcing fashion literature in Saint Lucia.

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